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Real Estate

What’s the problem?

Traditional lead generation methods in real estate are reactive rather than proactive. By the time a property is on the market, agencies may have already missed their chance to engage with potential sellers. Real estate companies need a system that allows them to identify and engage potential clients before their homes are listed for sale. 

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Below is a demonstration of the solution implemented.

Strategy

Our strategy focuses on creating proactive lead generation campaigns by offering potential sellers an AI-based pre-estimation tool for their property value. This tool leverages artificial intelligence to provide an immediate valuation, as the first step for many sellers is knowing how much their home is worth. Engaging clients at this early stage gives agencies an edge in acquiring leads. The strategy involves personalized landing pages, targeted marketing campaigns, and tracking mechanisms for properties before they hit the market. 

Solution

We implemented a comprehensive solution that includes: 

  • AI-Powered Pre-Valuation: Using AI, potential sellers can instantly receive an estimated value for their home, helping them take the first step towards selling. 
  • Lead Generation Campaigns: Create successful marketing campaigns designed to attract potential sellers before their homes are listed on the market. 
  • Personalized Landing Pages: Design customized landing pages that allow users to estimate their home’s value, offering them valuable insights early in the process. 
  • Early Property Tracking: Monitor homes that are likely to go on the market, enabling agencies to reach out to owners before competitors can. 
  • AI-Powered Insights: Use data analysis and machine learning models to predict market trends and optimize lead generation. 

In the competitive real estate market, timing is everything. Once a house has a competitor’s sign, it’s often too late for other agencies to act. Real estate companies need a solution that helps them create leads before properties are listed, ensuring they have the upper hand in the market.